Build Up! was an interactive installation piece by the LAB at the Rockwell group. It was put up for the 25th Anniversary National Building Museum Honor Award Gala on May 17, 2011. Attendees of the gala were invited to use iPads mounted at locations around the installation to interact with the projected video. Participants select a building off the main screen and “push” it up. The speed and force with which the building is pushed controls the height and speed at which the building goes up on the installed screen. The colors and patterns are determined by an algorithm that takes into account the number of participants and their activity levels.
The installation, according to Rockwell: “Something that is very much on my mind these days is using technology in public ways to connect people versus technology that separates people.” The installation was built and designed to bring people together through technology.
For more photos and information on the project, visit the Rockwell Group’s page on the subject, here.