The Amplifiear is designed to attach to the corner of the iPad and project the sound coming from the speakers to the user. It increases sound quality from the iPad up to +10 dB and helps to eliminate background noise. It fits on all iPads, and is even customizable to different brands of iPad cases. It comes with 3 different sized foam backings to ensure a good fit with most cases. The backings are disguised on the inside of the Amplifiear and protects from scratches. Choose from 6 different colors at $24.99 each that are pantone color matched to the Apple Smart Case for a unified look. Not only is it a clever design, but the product and packaging is 100% recyclable for sustainability!