Search
News
View full story geemay.jpg

story

Apr 17, 2014

Design major gets zombie's reception at her former school

View details CIA's Traveling Sketchbooks make a last stop at MOCA

events

Mar 15, 2014 @ MOCA Cleveland in Cleveland, OH

CIA's Traveling Sketchbooks make a last stop at MOCA

View full story mcpbrianbendisfinalrmuller414.jpg

story

Apr 16, 2014

CIA's 'focused workshop environment' paid off

View details Dinner by Design – Art of the Table, and a runway show

cia exhibition

Mar 28, 2014

Dinner by Design – Art of the Table, and a runway show

View Link

social

about 16 hours ago via Facebook

Nicky Nodjoumi, the Iranian-American artist whose large-scale works are on view in CIA’s Reinberger Galleries through May 3, talked to WCPN's David C. Barnett about his career, his artwork, and his leaving Iran. Come check out the show and listen to the interview here: http://ow.ly/vTWIA.

View full story abbeyblake.jpg

story

Apr 15, 2014

Students win $11,000 in Dealer Tire art competition

View details The Accident: Recent Work by Nicky Nodjoumi

cia exhibition

Mar 28, 2014

The Accident: Recent Work by Nicky Nodjoumi

View full story mihaltianu.jpg

story

Apr 11, 2014

Romanian visiting artist brings new perspective to CIA

View details 2014 Biomedical Art Spring Show

cia exhibition

Apr 14, 2014 @ University Hospitals Case Medical Center in Cleveland, OH

2014 Biomedical Art Spring Show

View details picresized1396287435rocket2.jpg

blog

Apr 15, 2014

4/17-19: Benicio Del Toro in Jimmy P, Hitchcock's To Catch A Thief & more!

View full story princeton-reviewcopy.jpg

story

Aug 20, 2013

CIA named one of the "Best in the Midwest"

View details 2014 Spring Illustration + Animation Show

cia exhibition

Apr 22, 2014

2014 Spring Illustration + Animation Show

News . Feature Stories . Sophomore's photo inspires magic on the big screen

News

November 21, 2013

Sophomore's photo inspires magic on the big screen

Project Imaginat10n launched the first-ever all photo-inspired film festival.

Sophomore's photo inspires magic on the big screen

By Jennifer P. Grasso

On October 24, 2013, CIA sophomore Photography major Nicole Matthews sat in the very front row, smack dab in the center of Lincoln Center’s Alice Tully Hall in New York City, and watched one of her photographs come to life on the big screen. The eerily dreamy image, “Everything’s Magic”, was ultimately chosen from tens of thousands of submissions to be part of the inspiration behind …And She Was My Eve, a short film directed by Academy Award winner Jaime Foxx as part of Project Imaginat10n.

“This was a great opportunity to network with other photographers and see some behind-the-scenes action in the photography and film industries,” Matthews said after returning to Cleveland.

Sponsored by director, producer, and actor Ron Howard in partnership with Canon U.S.A., this international photo competition is now in its second year. In its first iteration in 2011, then Project Imagin8ion, Howard and Canon partnered to invite photographers of all skill levels from around the world to submit their original photographs, out of which eight were chosen by Howard’s daughter, actress Bryce Dallas Howard, to inspire her award-winning short film when you find me. The goal was to show the powerful inspiration that can come from photography.

This year, Project Imaginat10n went big, and Howard and Canon launched the first-ever photo-inspired film festival. The “10” stands for ten storytelling elements that were used and ten short films that were ultimately produced.

Photographers were asked to submit photos of their interpretations of 10 different storytelling elements: mood, setting, backstory, goal, time, character, obstacle, relationship, the unknown, and discovery. Through anonymous voting, the public was able to whittle down the submissions to 91 finalists. Howard chose the winner of the discovery theme, which acted as a tie-in across all short-films. Five celebrity directors then chose photographs from each remaining themes to inspire a new short film. The five celebrity directors were Foxx, actress Eva Longoria, Twitter co-founder Biz Stone, fashion designer Georgina Chapman, and musician James Murphy. The public was then invited to direct films and five additional films were chosen to make up the 10-film festival.

You can view all 10 films from the Project Imaginat10n film festival and see all winning photographs online at longliveimagination.com.

When Matthews created her winning photograph, she was hoping to make an image that felt enchanted. “What’s more magical than someone floating in the air,” she asks. She describes her work as, “surreal and fairytale-like,” with magical themes. “My photos all definitely have a story running through and behind them. I want people to stop and look at them and feel a sense of magic,” she said.

Apparently Foxx felt the magic. Matthews submitted the photo in the character category and Foxx chose it as the inspiration for Eve, the love interest of the main character in his film. In this sci-fi romantic short, an unrequited love in the main character’s childhood motivates him to create the perfect partner, Frankenstein-style.

Matthews’s interest in photography began in high school and now she is fully engrossed in pursuing photography as her profession. When she’s not taking self-portraits of herself floating weightlessly in the street, Matthews can be found working on a new project inspired by the Brothers Grimm and building her professional portfolio by taking portraits of high school seniors and wedding photographs.

One of her CIA professors, Mary Jo Toles, said, "Nicole is quite a remarkable young talent - and one to watch as she moves forward."

She encourages other aspiring photographers to be on the lookout for and enter contests like Project Imaginat10n. “If you work hard enough, you can make it happen. Don’t be afraid to get your name out there.”

Matthews’s VLOG chronicles her trip to the Project Imaginat10n Film Festival in New York. More of her magical work is iewable on Facebook at Nicole Matthews Photography.

Above: “Everything’s Magic,” Nicole Matthews, 2011.

YouTube Facebook Twitter LinkedIn Flickr

Social Feed

360 Degrees of Sight + Sound = CIA animations + @cim_edu compositions in @goCMNH's Planetarium. Thanks @Kristel_CLE: http://t.co/YJKce8jLJD!

about 13 hours ago via Twitter

Sign up for our alumni + friends newsletter

Arrow

Questions?

For more information about this or other CIA news, contact us here.

Read More

Pre-College Program

Sharpen your artistic skills at CIA's Pre-College Program this summer.

Read More

Nicky Nodjoumi and Dinner by Design exhibitions

CIA welcomes spring with two very different shows opening on March 28.

Read More

Cores + Connections

Learn more about CIA's proven method for academic and professional excellence.